One of the easiest ways to increase your website sales is to drive more traffic from search engines. Search engine traffic is not only free but it will send you the most qualified buyers to your websites if keywords are correctly used on your web pages.
Want to drive more organic traffic to your websites? You need to learn how to rank for more keywords to increase your website search traffic. But before diving into the details on improving your keyword rankings, you need to first know the crucial factors that affect your keywords ranking.
Factors That Affect Your Keyword Ranking
Although there are over 200 ranking factors considered by Google to rank a keyword in their search results, here are 5 major factors that will help your site to rank for keywords you are targeting.
- Domain authority
- Number of backlinks
- Social shares
- Site loading time
- On-page SEO
Number of backlinks: Backlinks are considered as votes by Google search algorithms. The more links you have on your web pages, the higher rankings you will get for your keywords. So focus on getting good backlinks by guest posting, leaving comments on other blogs, creating Infographics, making videos etc.
Social shares: Did you know that your social shares highly impact your keyword rankings? Google is considering the number of social shares you get per post while ranking your keywords. So if you want to get top rankings for any keyword, you need to find out ways to increase its social shares first. The more likes, comments, tweets and +1’s you get the higher your rankings will be.
Website loading time: It doesn’t matter if you have a new blog or popular blog, your website loading time decides your SEO rankings. Google gives top priority to the sites that load really faster. After all, Google wants to give its search users the best experience by placing the web pages at the top that load quickly.
How To Rank High For Any Keyword And Improve Keyword Rankings?
Start Using Long Tail Keywords
If you want to quickly improve your keyword rankings, you need to start using long tail keywords on your blog posts. Even if you have a new blog, you still can rank higher in Google search results by using long tail keywords. Why use long tail keywords on your blog posts and web pages?
Two major reasons to use long tail keywords in your content creation strategy.
- They are less competitive: If you’re blogging for a while, you already know the difficulty to rank for any keyword. But when you start using long tail keywords on your blog posts, it becomes much easier for you to rank higher in Google results and it’s easier to improve your keyword rankings as well. Why? Most people don’t generally use long tail keywords, so if you include them on your posts, you tend to rank well.
- They send you more targeted traffic: Want to get more organic traffic? Start using long tail keywords, they usually contain more than 2 keywords so they will send you additional traffic and visitors to your blogs and websites. And you don’t have to use short tail keywords, again and again, to look spammy, long tail keywords mix up naturally with your content. Google gives rewarding results to the sites that use long tail keywords.
How To Find Out The Keyword Rankings
If you want to rank for any keyword you are targeting for, you need to make a list of all the keywords you’re already ranking. So first, find out the position of your currently ranking keywords. Find out what you can do to improve their keyword ranking.
3 tools to help you find Google keyword rankings
If you want to rank higher for the keywords, you need to use few tools. Here I’m listing few fantastic websites for checking your keyword ranks. All the following are free tools to find the keyword rankings for your websites.
#1. Moonsy keyword rankings checker: To check any keyword position in google ranking, simply enter your keyword and domain name on Moonsy tool and you’ll be able to find the current rankings for that keyword. You can check at once rank for up to 10 domains as own domains or competitor domains.
#2. SEO Centro’s Rank Checker: If you want to get an advanced report including related keywords and spell check along with the search engine ranking position for any keyword, this tool is for you. So it’s a great keyword position checker tool for beginners who are thinking to improve their keyword rankings.
#3. Search Engine Genie: Want to find out the rankings on Google for your website keywords quickly? This tool is for you where you need to simply enter the keywords you want to check ranking for and the tools checks if your URL appears in the first 100 results for your chosen keyword.
Improving your keyword rankings is not really hard if you know how to add value to your blog posts. Make sure to create a website that is content rich and attract more backlinks.
Also, focus on your website loading time and other search engine factors to improve rankings for the keywords you are targeting. The content length also impacts your search rankings, so make sure to write detailed articles if you want to get more organic traffic to your websites in the long run.
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