There are so many ways you can implement from optimizing your content to finding better keywords to search engine marketing to grow traffic to a website or blog. But there are always only a few strategies that give you the best results.
There are few strategies which NEVER get old (such as guest posting, email outreach, Infographics etc)
Checklist #1: Optimize Your Blog For SEO
If you are blogging for a while, you already know the fact that SEO is an ocean.
No matter how many strategies you use, there are still many more things you can do to boost your search traffic and rankings.
But the basic optimization starts with your blog.
If your blog or website is not properly optimized or well coded for search engines, it will be difficult for you to improve your search rankings. If you want to get rewarding results from Google, optimize your blog for SEO. It’s as simple as that.
Here are few effective SEO strategies to properly optimize your site for better search rankings.
- Always optimize your images.Make sure your image alt tags are filled with your primary keywords and don’t use messy titles as they also add weight to Google image search results.
- Is your site mobile responsive?If not, do it right away. Otherwise, you will hate yourself later. Also, make sure your site is search friendly. I highly recommend you to give a try to Elegant themes as they are both mobile and search engine friendly.
- Speed matters.No one likes slow loading sites. Here’s a detailed guide to speed up your sites.
Checklist #2: Conduct A Deep Site Audit
A lot of bloggers who are struggling to get more search engine traffic suffer because of one reason: their website issues. The majority of the bloggers don’t even know that their sites have a huge site related or crawling issues and because of them they are not able to increase their website traffic. So my suggestion for you is to perform an in-depth site audit of your sites to find and fix your issues.
How can you conduct a detailed site audit?
The answer is SEMrush.
It is one of the widely used SEO tools and recommended by over 40 SEO experts. Not only this tool helps you do site audit but it also helps you boost your search traffic by finding highly profitable keywords.
If you are wondering how to do site audit with SEMrush, here’s the simple step by step tutorial that will help you.
Quick Note: If you are not already using it, here’s a special link for you that gives you SEMrush trial free for 30 days. You can continue using it if you are really satisfied with the results that you get with the tool. So why not give it a try?
Let’s now talk about using SEMrush to perform a site audit to find and fix your site issues for better search rankings.
Step 1: Click on the “Projects” tab on the left side once you are on the SEMrush dashboard. Here’s where you need to enter your domain URL and it will start showing up your website details.
Step 2: Now, just click on the “Site Audit” function and it will show you all the errors and problems that your website have. Have a look at the screenshot below for more information.
Step 3: Just fix all the issues that the tool shows you and you are good to go! You will soon start noticing better results in terms of search rankings and traffic.
Checklist #3: Want Incoming Links? Then, Start Linking Out
Every website that gets massive traffic from search engines succeeds because of one reason: they get a lot of backlinks from other sources such as blogs, authority sites, forums, magazines etc.
Google gives top priority to those web pages with highest and high-quality backlinks.
So obviously the top blogs with more high-quality links rank higher (most often in the first page results) for any keyword, even if it is highly competitive in search results.
That’s the reason why you and I have to work really hard to get first page results even for low competitive keywords. So what’s the secret here?
It’s all in the backlinks. Try to acquire more links from quality sources and you will be getting rewarding results in terms of search engine traffic from Google to your blogs or websites.
And if you are wondering how to get more incoming links to your sites without putting many efforts.
Start linking out to other bloggers frequently from your posts.
Let them know by email or social media sites whenever you link from your posts. That way you will sooner or later start getting links from them.
The blogs that are slightly better than you always appreciate getting links from other blogs and if you ask them for a link back whenever you post something relevant and useful, they will link you back. That’s called “link reciprocity”. It always works like a charm.
Give it a try. Next time, you update a new blog post, make sure to link out to the other blog and let them know.
Not only it helps you in getting more incoming links to your blogs but it also helps you build strong relationships with other bloggers in your niche. After all, who doesn’t like getting backlinks?
Checklist #4: Never Write A Post Without Keyword Research
Did you know the secret to big sites that get massive search engine traffic?
Yes, it’s the keyword research that helps most blogs to get HUGE traffic from Google. And if you are struggling to boost your website traffic from search engines, it might be mainly because you are not doing any keyword research before writing posts.
And not just any keywords, it has to be long tail keywords.
Long tail keywords are easy to rank for and they can quickly increase your website traffic. Here are few tips for finding great long tail keywords.
- Always find the “Google related searches” when you are targeting the new keywords. They give you a lot of information about the search terms which are already ranking on Google.
- You can also start using free tools like Keywordspy, Keyword Eye, Keyword Planner etc to find profitable long tail keywords and always examine your search queries when finding long tail keywords.
- When doing keyword research, think like your target audience. Find out what they might be typing on Google to find you. This gives you better keyword ideas along with the blog post ideas.
- As a rule of thumb, always aim for long tail keywords with 4 or more keyword phrases. For instance, you can rank better for the keyword “how to get rid of belly fat” instead of targeting “how to lose fat”.
Checklist #5: Webinars Are Powerful
Have you seen a lot of bloggers offering webinars these days?
Webinars are widely used to build email subscribers really quickly. They convert like crazy and they always give you the highest conversion rates.
Did you know that you can also drive HUGE traffic to your sites by hosting webinars?
Yes, that’s true. Online people love webinars. They are easy to consume and when you host webinars along with an expert in your field, they always love to learn and give their email address to you happily.
So you not only get traffic but also qualified subscribers who are interested in your stuff.
By promoting well on social media sites, you can give a wider exposure to your webinars which in turn help you bring more blog visitors.
Make sure to send out an email one week ahead of your webinars and follow up through emails until the webinar goes live. That’s how you can use both platforms (social media and email list) to increase your overall website traffic.
Checklist #6: Start Writing In-Depth Articles
It’s the detailed form of content.
If you write an article with maximum words you will be rewarded by Google in terms of maximum traffic.
Not only your search engine traffic went up but also your sales and revenue will be increased. It’s all because of the content you frequently produced.
So if you are looking for proven ways to increase your overall website traffic, I highly recommend you to start writing in-depth articles with maximum words.
And just don’t fill words just to write detailed contents. Make sure you have important information that is worth writing and then you will start noticing better results from Google.
Checklist #7: What You Do After Publishing A Post Is Crucial
It doesn’t matter how great your content is, if you don’t promote your content, it won’t reach to audience.
If you build it, they won’t come. You have to go out there and build exposure to your content.
Social media: Facebook, Twitter, Google+ are great places to start sharing your contents. If possible, tag your friends or influencers while sharing your stuff on these sites to get more exposure. Also, ask people to reshare and leave comments on them to increase its reach.
Social bookmarking sites: Digg, Stumble Upon are also great places where most people who actively search for topics related to everything. It doesn’t matter what your niche is, you can get some good links and exposure while sharing across these sites.
Blogging forums: Blokube, Just Retweet, Blog Engage, Indiblogger all are great platforms where you will find thousands of bloggers actively participating in blogging discussions. You can join these sites for free and you can easily share your contents on these forums.
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