Did you know that 90% of SEO is all about links? Link building is the surefire way to increase your overall search engine traffic.
- Why Is Link Building Important?
Optimizing your website is an ongoing task. You simply can’t say you can drive unlimited traffic from search engines after implementing few SEO strategies. SEO is changing after every update from Google. So you need to be ready for every Google update and go accordingly to the changes. But the only thing in SEO that doesn’t change is “link building”.
Few common SEO link building mistakes to avoid
- Don’t use optimized anchor text in links
- Quality matters over quantity
- Don’t create links only to home page: Most beginners use their guest post links to their home pages. This can be considered as spam by Google bots and results in penalizing your sites in SERP results. So make sure you’re giving equal importance to your inner pages as well while building links to your sites.
It’s all about links
If you are looking for ways to boost your website traffic, then you need to build quality links. If you have a new website, without having good links from other blogs, it’s almost impossible to rank for any keyword because there’s a lot of competition out there.
I know, building an email list is essential if you want to grow your traffic and sales, but you also need to implement few proven link building strategies if you want more traffic from search engines.
Focus on deep linking instead of linking only to your home page. While it’s tempting to link to your home pages from your guest posts or other link building sources, but it’s extremely important that most of your links should go to your internal pages. This is often called “deep linking”.
Deep linking is the most effective way to increase your website overall reputation in search engine results and it can increase your domain and page authority as well.
Advanced Link Building Strategies
So in this advanced link building guide, we’ll talk about few powerful link building strategies to build quality backlinks. Let’s get started without further ado.
#1. Broken Link Building
Who else wants to build quality links to their websites using a creative yet most effective way? Discover broken links on other sites in your niche and request those links! It sounds so easy, right? Yes, finding and fixing broken links on other sites is the best link building strategy.
Tools like Xenu link sleuth can help you easily discover the broken links on any site. Although it takes time to find the broken links on a site (and most top blogs already focus on their dead links, so it’s not an easy task). However, you can still use this strategy to build quality links.
The process is simple.
Step 1: find the broken links on a relevant site in your niche
Step 2: email the blogger about each broken link you discover
Step 3: once they respond, ask them to link to one of your relevant post or page
I know, the above 3-step process sounds really easy. Let’s get into the details on how you can use this process.
Step 1: How To Find Broken Links To Your Competitor Blogs?
You can simply use Google search to find hundreds of broken links to any site in your niche.
Here’s how to do it.
Go to Google and type a keyword (relevant to your blog’s topic) by including in URL: links
Here’s a simple example.
If you’re blogging related to SEO, you can use this simple Google search “SEO in URL: links” (use it without quotes) and set search settings to 100 results per page.
Use SImple Google Results bookmarklet to get results in plain list format.
Now, you need to clear all the URL’s that are duplicated. You can use Ontolo’s Remove Duplicate tool to remove all the duplicate links. Once you’re done with this, you can now use Screaming Frog SEO Spider tool to find all the broken links from your list.
Once you have the list of broken links on other sites in your niche, you can now email them about their broken links.
Here are few tools that will help you find the broken links easily. Use anyone of them, I personally prefer Screaming Frog.
Xenu’s Link Sleuth: Xenu’s link sleuth is the most effective tool to find broken links on a site. This tool helps you check websites for broken links. It checks not only the normal links but also style sheets, scripts, frames, local image maps links, etc. And the best thing is it’s a free tool!
Here are few more rocking features of this tool
- Simple user-interface
- Can re-check broken links (useful for temporary network errors)
- Report format can also be e-mailed
- Executable file smaller than 1MB
- Supports SSL websites (“https:// “)
- Partial testing of FTP, gopher and mail URLs
- Detects and reports redirected URLs
Step 2: Email The Blogger About Broken Links
You can use a simple email subject such as “Broken Links On Your Site” and give links to the page where you found the broken links.
Hey (first name),
I was checking out your site today and noticed that a few links weren’t working on this page: (page with broken links)
These two pages that you linked to don’t seem to exist anymore:
- (broken link #1)
- (broken link #2)
If you need a replacement resource, I saw this post last week and thought it was awesome:
Hope that helps and keep up the awesome work with the blog!
Step 3: Requesting Those Links
Now you’re in the final and the most important step of the broken link building process. You’ve now discovered and emailed the blog owner about the broken links on their blogs.
Now, you just need to suggest your link as a replacement. It’s as simple as that.
#2. Relationship Based Link Building
Whether you know it or not, email outreach is the most powerful way to get incoming links from top blogs in your niche. We all know how important it is to build high-quality backlinks. But it’s extremely difficult to get top bloggers attention to the link to your blog posts.
Here’s where blogger outreach comes into play. You need to build a connection with other top bloggers in your niche before asking them for a favor or link!
When it comes to relationship building, I mostly admire the skills of Alexa from Groove. He not only shares everything his journey to $500K monthly on his startup blog, but he also shares how he uses guest blogging to reach over 1 million people.
Here’s a detailed guide explaining how to connect with other bloggers in your niche to build high-quality backlinks to your sites.
#3. Content Gap SEO Link Building
Have you ever heard of skyscraper technique? It’s the latest link building method coined by Brian Dean from Backlinko.
Using this link building strategy, you can easily attract tons of visitors, shares, and links to your blog posts. This is a 3 step process and here it how this strategy works.
- Find Top Performing Content Related To Your Niche: You can use tools like Topsy to find high performing contents in your niche.
- Create Better Content (Make Something Even Better to The Existing Content): This is the crucial step, once you find out the link worthy content in your niche, you need to create content that is more detailed and epic to the original source.
- Reach Out to The People And Ask Them To Link To Your Content: This is the final step in this advanced link building strategy, you simply have to reach out to people who shared the original piece of content.
Here’s a great case study by Brian Dean who increased his search traffic by 110% in just 14 days using skyscraper technique.
#4. Infographics Are Link Magnets!
When asked Brian Dean his favorite link building strategy, without any hesitation he said – Infographics.
Infographics act like magnets when it comes to link building. Here’s how to use Infographics to start attracting natural backlinks from other blogs.
Research the kind of content that is naturally get linked by other bloggers in your niche (you can do this by doing a simple Google search by entering your target keywords).
Ignore all the results from authority sites like Wall Street Journal, Huffington Post, Mashable etc because they already have huge DA and a lot of ranking advantage. Your focus should be on finding pages that are created by average bloggers like you and me (because that’s the content every blogger is linking to).
Now, look for the opportunity. Find out whether the post is outdated, need more details or attractive design. And start creating Infographics to start attracting links.
#5. Harness The Power Of Guest Posts
Instead of using your guest posts to build links, consider guest posting as relationship building. Use your guest posts to create more value for the readers in your niche. Write detailed guest posts and frequently link to other bloggers who have high-quality articles. Once you link to them, email them saying you’ve linked from one of your guest posts.
This not only helps you boost your online presence but it also strengthens the bonding with other bloggers. Once you have good relationships with other bloggers, it becomes easier for you to get links from them.
After all, no one links to a stranger, right?
If done right, guest blogging is still one of the most powerful link building strategies to attract high-quality links from your niche.
Link Building Best Practices
So far we’ve discussed few powerful advanced link building strategies, let’s now talk about the best link building practices you can use in 2017 and beyond.
- Create link worthy content
Without having high-quality content on your blog, no one likes to link to your blog posts. It’s as simple as that. Make sure you spend enough time to research on your blog topics to come up with problem-solving content. Always focus on crafting better headlines that make your audience click.
- Frequently mention other bloggers
One of the simplest ways to get other people link to your blog posts is to link to them first. Who will share your stuff if you don’t share others? Who will comment on your posts if you don’t leave comments on other blogs?
The same is true when you’re building links to your blog posts. You have to frequently link to other bloggers in your niche to attract incoming links.
- Use social media to connect
Twitter is a goldmine for reaching out to influential bloggers in your industry. Use social media sites like Facebook, Twitter to connect with other bloggers.
Frequently share their stuff, mention them and whenever you get a chance, build a strong relationship. Relationships always lead to great link building opportunities.
- Email is the #1 way to build high-quality links
One of the most effective link building practices is to use email effectively. Use email outreach to connect with other bloggers. Email is a personalized way to build relationships. Unlike social media, email outreach creates you huge opportunities for increasing online reputation.