Recently Google rolled out an update on doorway pages. This update was aimed to remove the spam pages and links from Google to give a better experience to its users.
SEO spam is increasing day by day. More and more people are now jumping into blogging and finding new ways to spam Google search results to increase their site traffic.
Fortunately Google is smarter and it comes out with latest algorithms whenever someone tries to manipulate the search results. This is done just to give better user experience. Although Google is coming up with latest updates such as Panda and Penguin, still most users are finding few ways to manipulate search results. One of them is doorway pages.
What are doorway pages?
If the web pages are manipulating the Google search index, then they are considered as doorway pages. These doorway pages are usually aimed at link building and boosting search engine traffic to pages where only spam links exist.
According to Google, doorway pages can be explained as:
If an user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site – they are known as doorway pages.
How do doorway pages affect search rankings?
If you are knowingly or unknowingly using doorway pages on your sites, de-index them immediately or else Google penalizes your sites for spamdexing (also known as “manipulation of spam indexing”).
They will not only affect your search engine rankings but you will get less to no traffic from Google. So make sure you don’t create such doorway pages on your sites just for the sake of getting links or traffic. It won’t work anymore after the roll out from the Google’s update on doorway pages!
Doorway pages examples
In simple terms, doorway pages are also known as “standalone pages” that are created only to visitors from search engines. These pages are often considered as spam and give bad website navigation to users.
Here are few simple examples to explain doorway pages
- Having multiple domain names targeting at specific regions that funnel users to one page
- Templates that are made solely for affiliate linking
- Multiple pages on your sites with similar content
Examples of doorway pages!
As you can see, multiple links (often with anchor text) are pointing to major product sections on main site. This often leads to bad user navigation.
For instance, if you are trying to download a song from a music site and when you click on a link, if irrelevant pages to marketing sites appear, they are considered as doorway pages. How frustrating for a visitor it would be?
That’s the reason why doorway pages are bad for search users as they not only give bad user experience and also considered as spam pages.
Doorway Pages: How To Avoid Google Penalty
Doorway pages are often created to manipulate the search results. It means few webmasters try to rank well by creating pages that are spam.
We all know Google has some smart bots and they will never encourage spam practices such as doorway campaigns. The algorithm change will have a great impact on the sites that use doorway pages to manipulate both users and search engines.
Stop using black hat and gray hat techniques if you want to build ethical backlinks to increase your search rankings. Only use white hat SEO techniques such as blog commenting, guest posting attract natural back links to your sites etc., to increase your search visibility for the keywords you are trying to rank for.
Doorway pages are definitely considered as black hat SEO techniques and Google avoids displaying your search results for doing so.
Here are few things to remember if you want to avoid penalties from Google.
- Make sure you have a proper navigation system on your website that is user friendly. Your website visitors should easily navigate your sites and find if any link is repeated. Remove the redundancy in links if you want to stay safe from Google penalty updates on doorway pages.
- Be sure to check out all the pages on your sites and make sure whether all of them provide valuable information to the users and not created just for the sake of particular keywords.
- NEVER use multiple numbers of similar pages with keyword stuffing. It’s the surefire way to get penalized by Google updates on doorway pages.
- Try to avoid sub domain and make sure not to copy others content to increase your website traffic.
Don’t go against Google guidelines. Always follow Google’s mission statement to play safe if you want to boost your organic traffic without hurting your readership.
I also suggest you to de-index your doorway pages completely from Google search results and fill your websites with relevant content that is useful for the visitors. Focus on using the right keywords that your prospects might be searching for. Also use social media sites to increase your brand awareness and follow on-page optimization techniques to increase your search rankings.
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