Exact Match Anchor Text Internal Links SEO : Bad or Good

Exact Match Anchor Text Internal Links SEO : Bad or Good

Anchor text is nothing but link text, link label, and link title which is clickable for a hyperlink is called anchor text. Anchor text is a targeting keyword it is nothing but anchor text.  For the anchor text, we must generate back links from other websites as well as we generate the inner links. We are building a review based website. We are currently building internal links to improve our SEO.

From the information available on Moz, it is mentioned that having the same anchor text from various pages can lead to Google penalizing your website. This is what we read if too many of sites inbound links contain the exact same anchor text, it can start to develop doubtfully, and is often a sign that the links weren’t acquired naturally.

Since penguin update was targeted to domains with too many exact anchor text links, many SEO experts confused that with internal links. Thanks to below embedded video from Google’s, which cleared out all the doubts, and if you are one of the analysts who is using SEO smart links plugin, you have nothing to worry about.

Following Are The Types Of Anchor Text

Anchor text refers to the visible, clickable words used to link one web page to another.

  • Exact match:

The anchor text is the exact keyword phrase we are looking to rank our article for. Ahrefs is a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content.

  • Partial Match/ Phrase Match:

The anchor text contains the keyword we are looking to rank for. These keywords belong to phrase match type of keywords.

  • Branded:

The anchor text is the name of our brand

  • Naked URLs:

The anchor text is a naked URL it appears in a browser.

  • Generic:

The anchor text is an unspecific, generic phrase which does not include our target keyword for example clicks here, this site, this article.

  • LSI keywords:

The anchor text is a synonym for, or closely related to our targeted keyword

Other Type Of Anchor Text Includes
  • Author:

Your name would be the author

  • Title tag:

Your page title is the anchor. Many more times this will also be a limited match.

  • Image links:

The alt text may be counted as the anchor. 

By running the anchor report in Ahrefs site explorer, we can see that several of the anchor text types listed above have been used to link to our SEO tips article.

Repeated Anchor Text While Internal Linking For SEO 

We are building or improve a review based website. We were currently developing internal links to improve our SEO. From the information available on Moz bar, it is mentioned that having the same anchor text from various pages can lead to Google punish your website. This is what I read if too many of a site’s inbound links contain the exact same anchor text, it can start to appear suspicious, and is an often a sign that the links were not acquired naturally.

Using Exact Match Anchor Text For Building Links Is Good Or Bad

Building natural links is always a preferred way to improve search rankings for a website, but what about anchor text used in link building. Many SEO webmasters are confused about whether to use same exact match anchor text multiple times to build links for a particular website’s page.

Previously, the method people used to get high ranking for a target keyword was to create multiple external links with the target keyword as an anchor text. Then Google released penguin update since penguin update was targeted to domains with too many exact match anchor text links, many SEO experts confused that with an internal link.

Drawbacks For External Link Building:

  • High percentage of exact match anchor text can give result in penguin penalty
  • The exact match anchor text does not look natural
  • The correct match anchor text does not encourage users to click on a link
  • The perfect match anchor text is a symbol of link building activity.

Using Exact Match Anchor Text Does Not Affect Internal Link Building

  • Multiple links with same exact match anchor text allow the crawler to crawl deeper.
  • Users are finding out this easier to navigate through different pages of your website.
  • Average time on the website will improve.
  • The bounce rate of the website will improve.

Exact match anchor text can be used to create internal links and it does not hurt web site ranking too much, but use optimized versions of anchor text for building external backlinks 

Link building improves page rank of a website page. There are many other ways to create links for your website.

Conclusion: anchor text is the most important for create a link building back links and inner links. Anchor text is the correct match to the inner links in search engine result page.

Read more articles from the links below.

SEO Optimization of Blog – Is it really That Hard?

Ten Basic SEO Tips for Any New Website

20 Popular SEO Browser Addons By SEO Experts

Step-By-Step Guide To Write An Effective Website Tagline

12 Comments on "Exact Match Anchor Text Internal Links SEO : Bad or Good"

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