GetResponse was founded by Simon Grabowski in the year 1998. But now it serves above 350,000 customers around 182 countries and also it is available in 21 different languages. They market themselves as world’s easiest email marketing platform.
Signing up in GetResponse
This is as simple as Weber. The main difference in this is it doesn’t take our details of credit card up front. They will contact you towards the end of our 30-day free trial in arranging payments.
It offers three types of messages:
- Newsletters – used for sending updates to our subscribers
- Auto responders – used for sending predetermined messages, based on the time or actions
- RSS to Email – used for sending our entire blog post via email
Whenever we want to create a Newsletter we can have a couple of options as follows:
- HTML Source Editor
- Drag and Drop Email Editor
Both of them are useful and also easy to use.
1. Drag and Drop Email Editor
There are over 600 pre-designed templates that choose like a Weber from creating a newsletter. The templates are arranged via industry to help our selection:
If we don’t see anything we like, we can order a template from the GetResponse designers.
There are many blank templates to work we can start from scratch to build and save our unique template and its Starting from scratch can be a good idea. It’s easy to drag and drop
It also has a ‘mobile screen view’ so we can see how our design will appear on a smaller screen:
2. HTML Source Editor:
Let’s we switch between HTML Source and WYSIWYG. Unless we really want to code an HTML message, then stick with the latter.
The WYSIWYG Editor is similar to the one we saw in AWeber. It’s ‘word processor like’ functions make it easy to format our message in no time. Finally finished creating our newsletter save it as a draft or move to the next stage.
Remember the A/B Test option from before?
This is where we get to configure our test.
We can choose one A/B test type from:
- Subject Line– Choose up to 5 subject lines we would like to test
- From Field– Choose up to 5 from fields we would like to test
- Content– Choose up to 5 messages we would like to test
- Delivery Time– Choose up to 5 days of the week or 5 times of the day we would like to test
Once we are chosen the test type, we can select the conditions of the test.
We make sure we select ‘send the best message automatically’ button unless we are monitoring this.
Split Testing is a powerful option to include and GetResponse has made it easy to configure and execute.
To final before clicking send is to decide if we want to send our message immediately or take advantage of the super-scheduling options.
GetResponse has a couple of scheduling features:
- Perfect Timing– Delivers our message and our recipient is most likely to open and click, based on GetResponse data
- Time Travel– Delivers our message at the recipient’s local time; e.g. everyone receives it at 10 am local time
The scheduling options are excellent and can also be leveraged in the Autoresponder messages too.
GetResponse has a first-rate Autoresponder.
The Time-based trigger is the most popular option. But we can use others to send messages at the precise moment someone clicks a link or opens a message.
We can choose a message from our drafts, or we can create a new message. Either way, we follow the same method as the previous section including options like an A/B Test and Time Travel.
Reasons for not going GetResponse
Personally, we don’t like the way that GetResponse automatically creates a default campaign when you sign up.
We much prefer the user interface in AWeber and MailChimp.
The GetResponse terminology is confusing:
- Why call a list a campaign?
- Why call a subscriber a contact?
The company started by a Ben Chestnut and Dan Kurzius co-founded MailChimp in 2001.first as a side project founded by various web-development jobs. Now it’s the world’s leading email marketing platform, sending more than a billion emails a day on behalf of its 12 million customers.
What we love about MailChimp
Along the way, they collect information about us and our website that is used later in other settings.
There is no credit card payment taken at this stage.
Unlike AWeber and GetResponse, MailChimp offers a free account for an unlimited time. There are conditions and restrictions to the free account, but it does give us an extended period to trial the software.
Our details arrive on a landing page – called the Dashboard – which is crystal clear. You’re invited to start using the software with clear calls to action.
The user interface is uncluttered, and the marketing terminology is spot on. Navigation is kept simple:
MailChimp refers to their messages as Campaigns.
Campaigns are emails sent to subscribers in a list.
They offer four types of campaigns:
- Regular Campaign–We can design and customize our content, and choose whether to send immediately or schedule our campaign for later.
- Plain-text Campaign– we can send this email and also the title suggests that these campaigns contain only text and but not formatting options.
- A/B Testing Campaign– These let we test things like our campaign subject line, from name, content, and send time.
- RSS Campaign– These allow we to automate your email marketing by combining content from our RSS feed with MailChimp templates.
The message creation process is in three steps:
- Decide which list(s) we are sending our message to
- Enter a few details like ‘subject line’ and ‘from email address’, plus select tracking options
- Choose the template for our message
When we create a regular campaign we can choose from a few template options:
- Basic– These are blank layouts where we add and style content to create our own customized, mobile-friendly email using the Drag and Drop Editor.
- Themes-It offers several categories to choose from including Newsletters, Holiday, Sports, Coupons, Music, and more. These are similar to the templates we saw in AWeber and GetResponse.
- Code our Own– This option is for the HTML coders who want to create their own design.
After using MailChimp for a while, we can see our own templates in the Saved Templates and Campaigns tabs.
Sending our messages is similar to GetResponse.
We can send the message immediately, or if we’re on a paid plan, we have a couple of scheduling options.
- Timewarp– This is the Time Travel in GetResponse, and all of our subscribers will receive the message in their time zone.
- Send Time Optimization– This option lets MailChimp decide what will be the best time to send the email to get the best open rate and clicks.
This runs in a similar fashion as what we saw in GetResponse. We can choose which variable we would like to test
- Subject Line– Choose up to 3 subject lines we would like to test
- From Name– Choose up to 3 from names we would like to test
- Content– Choose up to 3 messages we would like to test
- Send Time– Choose up to 3 days of the week or 3 times of the day we would like to test
If we have a large list, we can configure the test so that 50% of our subscribers receive the test combinations. When we have a winning combination, we can send it to the remainder of our list.
Choose whether to determine a winner based on open rate, click rate, total revenue, or manually. It recommends that our test should run for a minimum of 4 hours.
We can create as many as different lists in our Mail Chimp account.
But we promote the idea of having one master list and dividing it into groups and segments.
A Group is a collection of subscribers-based on their interests and preferences based on different category.
Categories, for example, are as below:
- Social Media
A Segment is a collection of subscribers-based on shared qualities, like engagement activity and group choices.
Subscribers for example as below:
- Subscribers who opened any of my last five campaigns
- Subscribers who didn’t click on my last campaign
- Subscribers who recently purchased a product
- Subscribers who live in a certain location
We can add subscribers to our list(s) via signup forms on the web, our Facebook page, or even directly on our Tablet (perhaps at conferences or events) using MailChimp Subscribe.
We can also import subscribers via a few channels:
- CSV or tab-delimited text file
- Copy/paste from file
- Integrated service
Reasons for not going MailChimp:
No visual automation:
It’s a shame that MailChimp have not embraced visual automation like GetResponse.
Visual workflows for automation are a lot easier to get to grips with.
While the MailChimp’s automation are extensive, they feel a little overwhelming without a visual workflow tool.
We can’t send to multiple lists
When we start a campaign in MailChimp, one of the parameters you select is the list. However, we can only choose one list at a time. We can work around this by replicating the message and choosing another list next time. But depending on how many lists we have created this could become tiresome. Think about using segments and groups rather than multiple lists in MailChimp.
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