After the Panda update in SEO, Outbound links became an important factor for ranking. Many researchers suggest that there is a link between SEO techniques and outbound links. The researchers confidently explain that Google can find the authority of page or website based on the outbound links associated with the source of the website.
Outgoing links to the sites are considered good in the algorithms; these links have a positive impact on ranking the site.
Outbound Links in SEO are the hyperlinks which direct the users to another website from your blog. When you link the website to related data, the search engine finds it easy to know your niche. These outbound links increase the trust and quality assurance of your blog. Outbound links play a vital role in SEO of a blog.
It helps with improving your search engine reputation and your site quality – which improves your SEO results.
- Give search engines a clear idea about your blog because of relevant links.
- Offer the best way to be in touch/build relation with bloggers having the same niche.
Benefits of Outbound Links
Google has a related link operator which has different operators, each with a different purpose. Google’s related link operator checks what links are related or suitable for your site, according to Google. All related and good links for your site will be listed. Do you know even comment links are accounted for? This means, if you have comments on your blog, it could benefit your site provided the site is a good one.
We can do this by typing “related: (domain name).com in Google Search
We should get an idea why outbound links are important and how they determine your search engine reputation?
Link To Related Blogs
We need outbound links but we do not link to the wrong sites. Search engines should love your blog and they track your outbound links to ensure you don’t link to bad blogs or banned sites.
So, try and link with sites related to your site, the same niche. This will get you targeted visitors. Also, going with sites that have good domain value and Moz rank and domain value will improve your site’s reputation.
Say No To Link Farms
Many online service providers promise infinite outbound links, do not believe them. You will never be able to determine where your blog’s linked and if or not the linked blog is related to your blog. Your site can be banned by search engines if such service linked your site to banned or wrong sites.
Don’t Get Too Many Outbound Links
A few external links are good, but if there are many links, readers might find that annoying. Instead, opt for internal links (Wikipedia’s SEO strategy) and opt for external links with sites that are related to your website.
Links to relevant and fewer blogs. There are many who offer a list of links to link with, or services that offer “great linking package” or the like. Don’t fall for them and pick and choose your outbound links carefully. Some popular links offer infinite outbound links, yet don’t hit the rating include “20 forums to Follow”, “The Top 101 Websites” etc.
Most importantly, make sure your content is useful, and take care of on-page optimization.
Offer and Request Links
If you are writing any blog post and refer any another author’s blog article, you could list the link in your post. It will increase the reputation and also helps in link exchange from the fellow blogger.
Who to link to?
There are different strategies when you want to link out. I suggest using Wikipedia links as a source of reference when you want to give an explanation for a term, or difficult word or phenomenon, etc. Google loves Wikipedia links.
How To Get Outbound Link?
- Linking to reputed blogs with good PR.
- Linking to pages with good and related content.
- Linking to bloggers in your niche, network and creating a community with related bloggers.
- Another idea is to use one or two sophisticated words in your post and then, link to high-quality sources that offer an explanation on it.
- Remember bounce rate can affect you, so always make sure outbound links, when clicked by your readers will open in a new window or tab.
Even reputed and high PR sites have few outbound links to reputed sites, to boost their site ranking. This helps post-panda update.
The importance of outbound link and all the factors to be taken care of while inserting the links. Whenever you write the post if you add a word which may not be familiar to the readers, you may link such words to their meaning. Make it sure that outbound links open in new tab. At least few outbound links may help your blog to be ranked by Google.
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