How to write SEO friendly page title
What is a page title?
Page title is the title you give to a page or a sub page in your website, that contributes as an important factor for SEO(Search Engine Optimization) of the website.
Page title must always be relevant to the content in the page and it is recommended to create content first & analyze it and then come up with a title fitting to the content that is to be included.
After finalizing the title for the page, do your research on the keywords and search volume using google keyword planner or any other free tools available on the internet.
Many bloggers go with search engine friendly themes and start publishing their articles without placing proper title to it. One of the most important factors that every content writer should consider attaining the highest ranking in search engine is SEO. Higher page/SERP ranking not only depends on website theme, but also on placing the title. If you had ever observed, only some pages/articles in the website/blog will be popular and some are not. It is because of the reason that you might have placed the search engine friendly page/post title.
A relevant keyword which has the highest search volume must be placed in the page/post title and page optimization must be taken care for better CTR (click through ratio).
There is a lot difference in placing an average title and a title that helps to attain more CTR.
- How to cook biryani? (average title)
- 7 simple steps to cook biryani. Or 5 ways to cook a classic biryani. (Title like these will get you more CTR)
It is not only important to keep best SEO friendly page titles for higher page ranking, but also should maintain best and attractive page themes. Even if the title is SEO friendly and you are not getting visitors or highest page sessions, it is because of the reason that users might not have found it attractive to read. So, always maintain the best theme along with friendly title.
Steps for writing SEO friendly title:
Step 1: Keyword Analysis
A keyword is a particular word or phrase which describes the content of the post and are intended to show the context of entire page in a short manner. Keyword analysis is the first step for choosing SEO friendly title.
There are many analyzing tools like Google keywords planner, SEMrush, Buzzsumo etc. to analyze keywords. Select such keywords with moderate search volume.
Avoid higher search volume keywords as said earlier. Note that if you select highest search volume keywords, the competition will also be higher, instead you can select keywords with low competition with relevantly high search volume and include them with title, this is done to avoid high competition for the same keywords, this might help in getting more traffic & better results
Step 2: Inserting Main Keywords
Considering you want to get keywords for your post/page on making SEO friendly title to get more traffic within short time. Then open any of the keyword planner tools, and search for keywords. For the above example title, you might have got the keyword “generate more traffic”. We can simply adjust the title as “How to write SEO friendly title to generate/get more traffic?”. This title is SEO friendly and it describes the purpose of writing the article/page content in a short title manner. Titles like this generates more clicks than title like “SEO friendly title”.
Page title is inserted with keywords with high search volume and best suited for the content included in it. This will help in websites search engine result and also articles search engine result with the relevance to the keywords searched.
The page title is displayed in search engine when searched for the content in it, so it’s better that it is well phrased & should describe the content in it & regarding the keyword in it, the closest the keyword to the beginning, the better the results would be.
Every page title of a website should be relevant to the content and also unique and different from each other, page title cannot be too long or irrelevant to the content included in it.
Step 3: Adding numbers
Most percent for placing a friendly title is described. But the other important step in title placing is adding number to the title. That is adding some numbers prefix/suffix to the title. Research on title placement shows that titles with prefixed or suffixed numbers generate more clicks than titles with not.
For example consider the following titles,
- How to cook biryani?
- 5 ways to cook pasta
- Wonders of world
- 7 wonders of world
All the titles given above focus on exposing the content of the page in short manner but titles 2 & 4 provides a clear and brief description of the content.
Page title need not be the same as the article title included in it. Homepage page title needs to be a brief and simple introduction of the website & it’s content. And one more step for SEO friendly title is to write slug with the title name.