Search Engine Optimization (SEO) is very important for the marketers. When you Optimize on your web pages including your blog posts you’re making on your website more visible to peoples who are looking for keywords associated with your brand or product or service via search engines like Google.
Here are the steps to write Search Engine Optimization for Your Blog Content.
1) Think before you write
Think very hard before writing a post, what do you want to convey to the user or readers, do you want to ask any questions. What is the purpose for writing the post? These points to be kept in mind, while writing the post on a blog.
While writing content use paragraphs with 4-5 lines in length. Paragraphs should not be lengthy, it makes content look like clumsy and will not be effective. What you want to convey just do it in short paragraphs ending the answer to that para. Short paragraphs look attractive and effective for users making them read and spend time on your blog.
3)Focus on 1–2 long-tail keywords.
Optimizing your blog posts for the keywords is not about the incorporating too many keywords into your blog posts are possible. Turns out to the actually hurt your SEO because search engines will think about your keyword stuffing (i.e., include your keywords as much as possible with the single purpose of gaining ranking in the organic search result pages).
4) Include these 1–2 keywords in specific parts of your post.
Now you’ve got your 1 or 2 keywords, it’s time to include them into your blog post. Whereas the best parts of your posts to include these terms to think your rank high in search results?
The title of your post will be search engines and reader initial step in determining the relevancy of your content, so include a keyword here is vital.
Long title? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post’s perceived relevancy. In this below example we had a long title that went to the over 65 characters so we front-loaded it with the keyword we were trying to the rank for: “on-page SEO.”
b) Headers & Body
Mention on your keywords at the normal rhythm throughout the body of your blog post and in the headers. That means to include your keywords, but only in a natural, reader-friendly way.
Search Engines also looks to your URL to figure out what your post is about, and it’s one of the first things it will crawler on the page. You have a huge opportunity to your optimize URLs on the every post your published, as an every post on its own unique URL.
In the example below, we created the URL using the long-tail keyword that we were trying to rank for: “email marketing examples.”
d) Meta Description
Your Meta Description is meant to give search engine results and the reader’s information about your post’s content. So be it certain to use your long-tail term so Google and your audience are clear on your blog post’s content.
5) Make sure your blog is mobile friendly.
It’s been an over a year of since Google revealed that more peoples use the search engine on their mobile phones than on the desktop. And for all you’re those valuable search queries is being done on the mobile, Google will display the mobile friendly results first.
6) Optimize the Meta description.
To review, the Meta description is that to an additional text format that will appear on Search Engine Result Page that leads to readers know what the link is about.
7) Optimize your Images.
Your post can also contain images in the content. As we all know that images convey messages better than content. They also convey message direct at first glance. Images with watermark of another site or company should not be used, as they act as branding for the other company. Copyrighted images also should not be used. Images with good quality and clear messages are to be used, for better optimization of the post. We can give alt tags to the images.
8) Don’t use too many similar topic tags.
Topic Tags can help you to organize your blog content, but if you to overuse them, they can be actually harmful. If you also have too many similar tags, you may also to search engines for having duplicate content.
9) Use URL structures that can help your visitors.
The URL structure of your own web pages should make it easy for your visitors to understand the structure.
10) Link internally when possible.
Inbound links to your content will help you to show search engines the validity or relevant of your content. The same here goes for links internally to web pages on your own website.
11) Use Google Search Console.
Google free Search Console contains the section called the Search Analytics Report. This report will help to the analyze clicks from Google Search, and it’s useful to which determine keywords peoples are using to find your blog post content.