Best off page optimization techniques 2017
It’s a well-known fact how important getting traffic from search engine is to make a blog that generates income.SEO is to get high-quality visitors and enhance its reputation, an enticing factor for making users have the desire to visit and get more information from the website.If there is a basic understanding of On-page and off-page optimization, it’s easy to compete.
what is search engine optimization?
you may be fed up with technical definitions on google by searching what is SEO? etc.. in this session I give my best answer that what I have understood so far with my personal experience.
search engine optimization is a technique(online marketing technique) which helps you to bring your website on top in search engine results for a particular keyword. from this visitors to a particular website will convert into customers.
Basically, SEO is categorized into two types:-
- On-page SEO
- Off-page SEO
On the page, SEO helps the site to make it a search engine friendly and improves the user-friendliness of the site.On the other hand off page, SEO is all about search engine’s position improvement.
Off is branding your site to another site without the use of hyperlink which forms an indispensable aspect of off-page. It is to raise the ranking of a page with search engines.
Off page, SEO is link building. Backlinks are an integral part to rank on the first page of search engine result page however it’s not the goal. Backlinks are a very important off-page SEO factor.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher.
To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page, SEO gives them a very good indication on how the World (other websites and users) perceive the particular website.
A website that is high quality and use is more likely to have references (links) from other websites; it is more likely to have mentioned on social media (Facebook likes, Tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in Rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.
Link building is the most popular and effective off-Page SEO method. Basically, by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.
For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
Over the years webmasters have been trying to build links to their websites to get higher rankings and they ‘invented’ a number of ways to increase link count. The most popular ways were:
Blog Directories – something like yellow pages but each entry had a link pointing to a website.
Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight’.
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return, you could add a couple of links pointing to your websites.
Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.
In some cases you could even do more complicated exchanges by doing a 3-way link: I link to your website from my website but you link to my website from a different website.
Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “Nofollow” but this does not mean that they do not have any value.
Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find websites like reddit.com, stumbleupon.com, scoop.it, and delicious.com (to name a few) to promote your content.
the above ways will bring you leads to your website. when you follow white-hat technique it gives good results permanently.
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