What Is Competitor Analysis
First things first. What is competitor analysis?
Competitor analysis is evaluating the strengths and weaknesses of the big players (blogs and brands) in an industry. It gives you a better idea on the pros and cons of any niche.
It doesn’t matter what niche you are going to dive in, doing a proper competitor analysis will help you better understand about your market. In short, competitor analysis gives you a bird’s eye view of your target market.
Why competitor analysis important?
Doing a full competitor analysis helps you better understand about your competition. It tells you how big or small your market is before entering into a niche. It also gives you where to focus on to get bigger and faster results.
How do you do a competitor analysis?
- Your company’s competitors.
- Competitor product summaries.
- Competitor strengths and weaknesses.
- The strategies used by each competitor to achieve their objectives.
- The market outlook.
Here are the tools for competitor analysis:
5 Competitor Analysis Tools You Must Try
SEMrush has been one of my most favorite SEO tools for doing competitor analysis. It’s one of the finest tools not only to analyze the competition but also for increasing your overall website search traffic.
Here’s how to use SEMrush for doing a full competitor analysis within minutes.
Step 1: Log into SEMrush dashboard (click here to grab your 30 days free trial with SEMrush) and enter the domain of any of your competitor.
Step 2: SEMrush will now give you the FULL details of the domain you entered which includes the organic search, backlinks count, top keywords that are sending that domain most traffic, organic positions, main competitors, a number of indexed pages and a whole lot of information.
Step 3: Once you figure out how much competition you have by looking at all the necessary things like main organic competitors, a number of backlinks you need to build to rank higher, top organic keywords along with the search volume, you can easily find out whether or not to jump into a particular niche.
Step 4: Finding the top performing keywords that are helping your competitors to increase their overall search traffic. Have a look at the following screenshot to find all the top keywords that are driving most of the traffic to Problogger.net in search results.
#2. Long Tail Pro
Long Tail Pro is another incredible tool mainly used for finding low competitive long tail keywords. It’s one of the widely used keyword research tools and also used by the marketing professionals like Pat Flynn, Marcus Sheridan etc
Step 1: Enter any name to create a project (you need to download and install the tool first).
Step 2: Now after entering any keyword of your choice, Long Tail Pro will fetch you a lot of relevant long tail keywords along with the monthly search volume. I highly recommended you to pick keywords that have monthly searches below 1000 to 2000 to get better and faster results.
Step 3: Now when you click on any of the keyword suggestion given by Long Tail Pro, it will show you all the necessary information that is enough to analyze your competition. In the below example, I’m taking the keyword “iPad mini with retina display” and when I click on it, Long Tail Pro shows me all the required information to find out the keyword competition in search results.
SpyFu is the #1 tool to find and download all your competitor’s most profitable keywords and ads for both paid and organic search. You can search and find any domain that gets huge traffic, you can also find what are the keywords that are driving them the most traffic. Every keyword, every organic rank is shown up using this tool.
Step 1: Enter any domain of your competitor’s.
Step 2: It will now show you the full details of the domain you enter.
Step 3: On the left-hand side, it will also show you so much information like competition, best performing keywords, links etc.
Step 1: Go to Quicksprout home page and enter the domain of any of your competitor’s by logging into your Gmail account.
Step 2: Now, the irritating part is that it asks for you to invite 5 of your friends to sign up for QuickSprout. Once you are done with it, you can gain access to the tool for free.
Step 3: Now it will show you all the data which you can use to analyze the competition. It will show your entered domain’s top competitors along with the details like estimated traffic score, SEO score, speed score and social share score.
If you are blogging for a while, you might not need any introduction to Alexa. It is definitely one of the best competitor analysis tools out there which are also free. Millions of bloggers use Alexa toolbar, browser plugins and extensions worldwide to analyze stats of a website or blog.
Step 1: Go to Alexa.com and enter any domain name that you want to analyze. You can freely sign up for Alexa using either your email or Facebook account.
Step 2: Alexa will now display all the information about the site you entered. It will show you how popular the domain is along with the global rank, monthly traffic stats, the percent of visitors visiting from a country, bounce rate, daily pageviews per visit, daily time spent on the site etc.
Step 3: The best part about Alexa is that it will also show the top performing keywords of the domain you enter.
So there you go, those are the top 5 competitor analysis tools you can try to better understand about your competitors, their keywords and traffic sources.
MUST READ ARTICLES: