Search Engines don’t rank all the pages on the website as a whole in SERP,s (Search Engine Result’s Page ), Google ranks individual pages. Most of the websites get traffic and inbound links to the homepage, it doesn’t mean that the inner pages of the website are not useful. In order to get those inner pages compete with the other and get some rank on the search engine, they need link portfolio and Google trust.
When comes to link portfolio internal links play a major role in ranking those inner pages. We can give internal links to any page on the website. There are some Do’s and Do not’s while giving or using internal links on the page. Certain rules are to be followed for giving internal links in the page on the website.
This structure has the minimum amount of links possible between the homepage and any given page. This is helpful because it allows link juice (ranking power) to flow throughout the entire site, thus increasing the ranking potential for each page. This structure is common on many high-performing websites (like Amazon.com) in the form of category and subcategory systems.
An internal link is a hyperlink which points to a page or target on the same website from which it is situated, in other words, it can be used to navigate to a different area of the same domain. Moving from one page to another page on the same website without moving on the page, just click the hyperlinked keyword to navigate to the other page.
If we put a link on our homepage to another page on the website, our homepage is lending some of the trust factors of a search engine to the other page on the website.
How are internal links Useful?
1.Make Website Navigable for Users
Internal links help in linking all the web pages together, displaying all internal links become critical tools for binding our website together in such a way that it is navigable to all the users. There would be no use if we are developing good looking pages with high-quality content and images and there is no one to see or visit.
Most websites running with SEO are not easily navigable so for every page on the website, we have to give internal links for easy navigable for the users.
Breadcrumb Navigation. This is another strategy you can employ for directing users to various pages on your website. It is considered as a secondary navigation strategy because it shouldn’t take the place of your main website organizational structure. Overall, it helps with internal linking because it makes it easier for the search engines to crawl the website. It also helps increase the overall usability of the website.
Note: Don’t make the mistake of ignoring the footer, It’s a very important part of your website’s usability, and it’s also important for the search engines. You don’t need to mirror the main navigation bars. However, the most important links on your website should make an appearance here. In other words, you’ll want to focus on all the key areas of your website.
2.Creates Hierarchy for the Website (Website Structure)
Internal links have the ability to create hierarchy within the website. Homepage links to the other page which again links to a different page and it goes on like that. It builds in a proper fashion so that it is easily made available for the users and crawlers.
For example colblog.com from this home page we can navigate to ‘Tech’, ‘Politics’, ‘Travel’, ‘Entertainment’, ‘career’ and so on, some of them have internal links to navigate from one page to other on the site.
3.Spread Ranking Power Throughout the Website
Internal links help create what is commonly referred to as ‘link juice’ by giving search engine crawlers bridges to the other pages on your site. Without internal links, it might be impossible for the crawlers to even know that other pages actually exist on the site, which means they will not be indexed by the search engine, and therefore may get completely lost in the digital ether.
Internal links help in ranking all the pages of the website not restricted single page. Any page of your website does not need to suffer in ranking to accommodate the other pages which have theirs boosted. In terms of SEO, wouldn’t it be better if a user could be directed to pages and services they are looking for, directly from the search engine, depending on their queries? This can also make things difficult for you as a developer to manage, especially as far as bad backlinks are concerned.
Internal linking on our website or blog is also important for both SEO and the user experience. If you want to link related posts together to help further educate a reader and show off your industry knowledge. Linking between posts will also help keep a reader engaged for longer since they can just jump from one post to another to find more information about a certain topic. Having a good internal linking system between your company blog and website will also help drive more targeted traffic over to your website and increase your chance of conversion.