The differentiation between digital marketing and social media is that social media is just one of the obtainable channels of digital marketing. A lot of people believe that by attractive on social media they are doing digital marketing but this is not 100% true as there are much more workings that make up a digital marketing campaign.
What is Digital Marketing?
Building awareness and promoting a brand or product online using all obtainable digital channels. Digital marketing is also known as data-driven marketing is the marketing of products or services using digital technologies, mostly on the Internet, but also including mobile phones, display advertising, and every other digital medium.
Digital marketing’s enlargement since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are gradually more incorporated into marketing plans and everyday life and as people use digital devices in its place of visiting physical shops, digital marketing campaigns are becoming more common and well-organized
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content computerization campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, and games are attractive more ordinary in our advancing technology. Information about digital marketing now extends to non-Internet channels that supply digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones
What is social media?
Social media is the latest buzzing word in Internet Marketing the last connect of years. The achievement of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This is also brought new channels to digital marketing as well.
Social media is the term we use to describe platforms that bring people together for the exchange of information. For the most popular social media platforms are Facebook, Twitter, Google+, Pinterest, Instagram, Tumbler, LinkedIn, Stumble Upon and YouTube etc…
Digital marketing, Seo Social media
Above definitions that social media is a most important component of Internet Marketing which is part of Digital marketing. We compare the two side by side we will get that
Digital marketing goes further than the Internet and tries to reach people in the off-line world using digital means while social media is limited to the limitations of the Internet.
A Digital marketing campaign may comprise one or more components Internet Advertising, Mobile ads, TV; SMS etc.while a social media plan may include one or more social media platforms (Facebook, Twitter etc.)
Social media is powerfully connected with a content strategy. If you create content and use social media to promote it while a digital marketing can deliberate entirely on banners for promotion. Social media marketing
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