How to Increase E commerce Landing Page Conversions

How to Increase E commerce Landing Page Conversions

If you’re having the e-commerce business and looking to increase your conversion rates, you came to right place to where this article will help you to optimize your e-commerce product pages and the mindset you need to achieve explosive business growth.

Optimize landing page of your products

As an e-commerce store owner, you should constantly be optimizing your conversion rates and – most importantly – profits.

But remember, while conversion rate optimization best practices can guide you in improving your profits, there are no hard and fast rules.

When it comes to e-commerce conversion optimization every store is different, and what worked for somebody else might not work for you. A/B testing is one of the main things to increase the conversion rate of your landing page.

  1. High-Quality, Dynamic Product Images of Every Product

The first key to image success is the size and quality of your images. In this case study tested larger images on their product pages. They saw a 9.46% increase in sales when they used the larger product images. Try testing bigger product images on your category and single product pages.

Follow below things to creating landing page

  • Clean background
  • Make light saturate and contrast
  • Consistent padding around the edge of the image
  • Show the context of the product where appropriate
  1. Make zoom of every product

Since people can’t get a hold of a product when buying online, getting up close to it in the images to see details is essential. Make sure visitors can zoom in on your products and see the finer details in HD.

  1. Increase conversions with submitted review

According to Marketing Land, 90% of customers say buying decisions are influenced by online reviews. And 88% of customers trust online reviews as much as a personal recommendation. Test adding on-page reviews to your single product pages and see if your conversion rates improve.

  1. Use wish lists to drive traffic and increase sales

According to BigCommerce incorporating wishlists or “want” buttons helps customers remember a product they liked but couldn’t buy straight away. Shopify offers an app for the Want button – these post to people’s Facebook timelines too and drives more social traffic to your store. The traffic is also primed for conversions as people love to buy what their friends recommend.

  1. Don’t hide out of stock products

In this case study by Marketing Sherpa, they leveraged a mixture of transactional emails and segmented email lists to increase sales and conversions. The first step was to show out of stock products with the option to get notified when they were back in stock. This added the lead to a per-product lead email list.

  1. Use product videos

You hear a lot in the conversion world that video sells. But the truth is, as with any conversion best practice, it depends. This prompted the business to create better product images and videos that address this question. They only made a small number of videos first as a cheap test. The results showed that for search traffic, revenue per visit increased between 25% and 100%, depending on which consumer segment they were analyzing.

  1. Include add to cart button

When someone tries to add a product to their cart, you want to let them know they have been successful. Basically, you need to constantly be giving the user feedback. This is seen as an interaction design best practice.

  1. Link to product sizing charts on page or in a pop-up

When it comes to products like jewelry, sizing can make or break a conversion. So it’s worth testing if placing sizing information alongside the product affects your conversion rates. Always anticipate the questions your prospects will have and make those answers available to them. Test adding sizing information to your product pages to improve conversion rates.


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